Do front-line staff understand how they impact bottom line? Do their leaders?
by Leslie A.Larson It’s amazing how many companies continue to make major strategic decisions at the top levels without first getting input from front-line staff. Who else deals with customers day-in...
View ArticleHow to Succeed in Business Without Really Selling
When I launched my consulting practice earlier this year, the most daunting (okay, scary) thing about it was the thought of having to sell my services to build my client base. I’ve never been...
View ArticleYes, Virginia, Networking Can Be Fun
[As published in the Winter 2013 issue of Defense by the Washington Defense Trial Lawyers.] The most surprising thing I noticed about lawyers when I first started out in legal marketing was the high...
View ArticleRecovering the Lost Art of Human Communication
A business trade organization is recognizing Board member contributions during a recent breakfast meeting. Hundreds are in attendance, but there are so many awards that the audience is losing interest...
View ArticleThe Brain Trust Weekly – CRM in Professional Services
I’m a strong advocate of the concept of maximizing existing relationships first when undertaking business development efforts – 80/20 rule and all. It’s obvious that those people you know and your...
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How to Succeed in Business Without Really Selling
Blog [title] [date] I remember when I launched my consulting practice a few years back, and how daunting (okay, scary) it was to think about having to sell my services to build my client base. I’ve...
View ArticleClik here to view.
How to Succeed in Business Without Really Selling
Blog [title] [date] I remember when I launched my consulting practice a few years back, and how daunting (okay, scary) it was to think about having to sell my services to build my client base. I’ve...
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